Initium

Initium Media delivers news, editorials, and lifestyle content to Chinese-speaking readers worldwide, focusing on original investigative and data-driven reporting. Since its launch, it has gained over three million users across more than 200 countries and territories.

We created distinctive visual elements and a refined user experience, using a rare and unique typeface as the primary display font for the app. We also developed striking templates to support the data-oriented reporting of Initium Media.