A Fresh Start

We’re excited to unveil the new website, a complete reimagining of how we present our work, our team, and our services to the world.

Our previous website served us well, but as we evolved, our needs changed. We wanted a site that better reflects who we are today: a small, focused team that values craft, clarity, and thoughtful interactions.

The new site introduces a cohesive visual system built around subtle interactions. We also rethought how you explore our portfolio. The work section now offers powerful filtering by year, sector, or service, along with instant search across all projects.

Performance was a priority throughout. Built with Astro, the result is a site that feels instant, even on slower connections. And yes, dark mode is fully supported.

A website is never truly finished. We’ll keep refining interactions, adding case studies, and sharing what we learn along the way. Here’s to the next chapter.

Connect the dots with Pastok

Pastok is an iOS and Apple Watch app that captures and organizes important moments from your conversations and daily life. Using AI, it automatically pulls out action items, decisions, and key details from meetings—so you can focus on what matters instead of taking notes.

We’re excited to work on this project because integrating AI into daily life on a portable device that’s always with us is truly meaningful. The moments when it sparks something in conversation or reminds us of something important we might have forgotten are genuinely amazing.

Pastok.com / App Store

Introducing Poche

Poche is officially out of beta. Anyone can sign up and create a team today. To get the full experience, connect your Slack workspace. If you’re not ready yet, you can still browse great content on the Explore page.

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Buffet, 7 Million and 2 Years Later

The date was September 5th, 2023. I remember telling three of our clients at the time that I wanted to try out a new model. It was like Netflix: you pay a fixed fee each month, and we deliver unlimited designs. The only safeguard I could think of to protect us from getting overwhelmed was to limit the number of concurrent requests.

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Relaunching HEM

Four years ago, we helped launch HEM Records. Since then, with four graduating classes from HEM Education, 127 producers have published 392 releases under the label. That is not only a milestone for us as a label but also an important moment for the Chinese electronic music scene.

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Mise en place

We've been using the same project management tools as everyone else for years, and honestly? They're kind of annoying. You know the drill: paying per seat as your team grows, wrestling with features that almost do what you need, and constantly adapting your workflow to fit someone else's idea of how teams should work.

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Tools We Made as a Design Team

A few years ago we wrote Tools We Use In 2020 to share some of the tools we use to make our work, long before remote work became a global phenomenon. We even made a full blown page called Remote dedicated to the tools we use.

Looking back that was remote work at its infancy. Now with the power of accessible AI, everyone, I mean literally everyone is building tools to help them work better. So today I'm glad to share some of the tools we made as a design team.

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New Work — BA Capital

We’re thrilled to unveil our latest rebrand and website launch for BA Capital. We built the brand from the ground up, transforming a simple idea into an infinitely scalable, flexible brand system. The website received a complete overhaul, replacing the legacy site with a lightning-fast experience powered by cutting-edge technology.

BA Capital is a private equity investment firm founded in 2016 that specializes in the consumer industry. Notable portfolio companies include Pop Mart (9992.HK), Luk Fook Gold (6181.HK), Giant Biogene (2367.HK), Helen’s (9869.HK), Miniso Group, HeyTea, Genki Forest, and UR.

Visit BA Capital

Year of the Snake

As we step into the Year of the Snake, our newest wallpaper series brings elegance and symbolism to your screen. Representing renewal and intuition, the snake reminds us to embrace change, move with purpose, and continuously refine our craft.

Wishing you a joyful New Year—thank you for being part of our journey!

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Introducing Moodr

Started as a joke, Moodr is now a real thing.

Making design decisions is hard. Making design decisions with clients is even harder. We imagined a tool where clients could browse moodboards and give feedback, just like they do on dating apps. That’s Moodr, moodboard meets Tinder. We iterated on the idea for a few days, using AI, thanks to v0 and Cursor. It’s a simple tool, but it’s a lot of fun.

Try Moodr