The date was September 5th, 2023. I remember telling three of our clients at the time that I wanted to try out a new model. It was like Netflix: you pay a fixed fee each month, and we deliver unlimited designs. The only safeguard I could think of to protect us from getting overwhelmed was to limit the number of concurrent requests.
Four years ago, we helped launch HEM Records. Since then, with four graduating classes from HEM Education, 127 producers have published 392 releases under the label. That is not only a milestone for us as a label but also an important moment for the Chinese electronic music scene.
We've been using the same project management tools as everyone else for years, and honestly? They're kind of annoying. You know the drill: paying per seat as your team grows, wrestling with features that almost do what you need, and constantly adapting your workflow to fit someone else's idea of how teams should work.
A few years ago we wrote Tools We Use In 2020 to share some of the tools we use to make our work, long before remote work became a global phenomenon. We even made a full blown page called Remote dedicated to the tools we use.
Looking back that was remote work at its infancy. Now with the power of accessible AI, everyone, I mean literally everyone is building tools to help them work better. So today I'm glad to share some of the tools we made as a design team.
We’re thrilled to unveil our latest rebrand and website launch for BA Capital. We built the brand from the ground up, transforming a simple idea into an infinitely scalable, flexible brand system. The website received a complete overhaul, replacing the legacy site with a lightning-fast experience powered by cutting-edge technology.
BA Capital is a private equity investment firm founded in 2016 that specializes in the consumer industry. Notable portfolio companies include Pop Mart (9992.HK), Luk Fook Gold (6181.HK), Giant Biogene (2367.HK), Helen’s (9869.HK), Miniso Group, HeyTea, Genki Forest, and UR.
Visit BA Capital
As we step into the Year of the Snake, our newest wallpaper series brings elegance and symbolism to your screen. Representing renewal and intuition, the snake reminds us to embrace change, move with purpose, and continuously refine our craft.
Wishing you a joyful New Year—thank you for being part of our journey!
Started as a joke, Moodr is now a real thing.
Making design decisions is hard. Making design decisions with clients is even harder. We imagined a tool where clients could browse moodboards and give feedback, just like they do on dating apps. That’s Moodr, moodboard meets Tinder. We iterated on the idea for a few days, using AI, thanks to v0 and Cursor. It’s a simple tool, but it’s a lot of fun.
Try Moodr
We recently redesigned OneKey’s website with a clean, modern look that emphasizes the product and serves as a portal for visitors to learn more about the company and its products. With this overhaul, we also updated the visual materials to reflect the new look and feel with a touch of warmth.
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We’re now on Xiaohongshu! If you enjoy behind-the-scenes case studies and sneak peeks at our work in progress, be sure to follow us. This is just one step in our plan to enhance our social presence, and you can also stay connected with us on our other channels.
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We are pleased to unveil the redesigned NetMind websites, created to enhance your experience and better serve your needs. Our goal was to create a platform that is not only visually appealing, but also user friendly and informative.
NetMind.AI is dedicated to developing AI products that positively impact humanity, with an emphasis on ethical practices and user-centric solutions. Its flagship product is NetMind Power, a decentralized computing platform and AI ecosystem that accelerates global AI innovation.
Check out case study