WaveSpeed
WaveSpeed is an AI media generation platform built on a single promise: speed. Behind one high-speed interface, it unifies hundreds of image, video, and speech models, giving developers and creators a faster way to build, create, and scale. We shaped the experience from end to end, designing a new visual identity, the marketing website, and the product dashboard. We also built a suite of generative brand kits that turn the identity into a living system, rendering its own social assets, banners, and media kits on demand from a single set of design tokens.
The shape of speed
WaveSpeed makes a single promise of speed, and we built the identity to embody it. A sharp geometric symbol carries that sense of motion, working as a full lockup where space allows and as a standalone mark for compact contexts like favicons and app icons. A strict monochrome system keeps it crisp everywhere: black on light, white on dark. Three typefaces give the brand its voice. Azeret brings character to the headlines, Geist Sans carries the body, and Geist Mono lends the technical precision that speaks to the developers at the platform’s core.
From landing to playground
That obsession with speed runs from the first scroll to the final render. The marketing site leads with the work itself: rotating spotlights of the newest models, full-bleed generations, and an invitation to build, create, and scale faster. Step inside and the same language carries into the product, a dense, developer-first dashboard where hundreds of image, video, and speech models, a live playground, and transparent per-request costs all sit behind a single high-speed interface.
A brand that generates itself
For a platform that generates media on demand, a fixed brand felt wrong, so we made the identity generative too. A suite of brand kits lives inside the product’s admin, rendering social assets, banners, media kits, and announcement bars on the fly from one shared set of design tokens. Adjust a color once and it cascades everywhere; the guidelines aren’t a static PDF but a living, interactive system. The brand stays in motion, just like the product it represents.
