Dreama
Dreama is an AI-powered creative platform where people create and share characters, stories, and worlds. We redesigned its brand identity, refreshed its mascot Mengbao, and built the new website. Custom lettering, carefully defined character proportions, and a playful visual language give the platform a distinct personality.
Giving imagination a shape
Dreama is home to many characters and worlds, so the identity needs a personality of its own. Mengbao and the green ring form its anchor. Bold, compact lettering gives the mark presence, while rounded curves and angled cuts keep it playful. Bright colors and organic shapes extend that character across posters and digital spaces, giving very different stories a recognizable Dreama setting.
One character, many worlds
A consistent silhouette and carefully defined proportions let Mengbao move between 2D, 3D, and physical forms. AI helped explore settings and materials; art direction shaped how they fit together. Across the character studies, posters, and plush, the same design decisions keep each expression recognizably Dreama.
A doorway into Dreama
The website brings “Dream up 100 worlds” to life with Mengbao and a portal set in an open landscape. A simple page structure gives the films room to unfold, with clear typography and navigation guiding the experience.
